MELLEKA MARKETING

Tradeshow Geotargeted Ad Plan

Go Life Safety — BDA/ERRCS Systems | Google + Meta Ads

Tradeshow Events

April 28, 2026

Tradeshow #1 — Spring Event

Single-day event. Geofence the venue and surrounding area to reach fire alarm professionals, building owners, property managers, and fire safety decision makers attending the show.

August 19-20, 2026

Tradeshow #2 — Summer Event

Two-day event. Extended campaign with pre-show awareness, live event geofencing, and post-show follow-up retargeting.

Venue Information Needed

  • Exact venue address for each tradeshow (needed for geofencing radius)
  • Tradeshow name (for ad copy personalization)
  • GLS booth number (if applicable)
  • Which Florida tradeshows are these? (FAMA, FLASA, or other fire safety events)

Campaign Structure — 3-Phase Approach

Each tradeshow gets a 3-phase campaign: Pre-Show Awareness, Live Event Geofencing, and Post-Show Retargeting.

PhaseTimingGoalPlatformsGeo
Pre-Show7 days before eventAwareness & booth visitsGoogle + MetaFlorida statewide (industry targeting)
Live EventDay(s) of eventDrive booth trafficMeta (primary) + Google Display1-3 mile radius of venue
Post-Show14 days after eventLead nurture & follow-upMeta + Google DisplayFlorida statewide (retarget engaged users)

Google Ads — Tradeshow Campaigns

Google Ads Account: 8112228950

Campaign 1: Search — Tradeshow Keywords (Pre-Show)

Ad Group: BDA Tradeshow Intent

Match Types: Phrase + Exact | Geo: Florida | Schedule: 7 days pre-event

Keywords:

bda system installer florida errcs system florida in-building wireless florida bda compliance florida fire safety tradeshow florida bda installation company errcs compliance deadline building wireless signal booster florida first responder communication system bda system vendor florida

Responsive Search Ad:

Florida's #1 BDA/ERRCS Installer | Meet Us at [Tradeshow Name]
BDA Systems — Florida Compliance Experts | Visit Booth [#]
In-Building Wireless for First Responders | Go Life Safety
Is your building BDA compliant? Florida mandates require in-building wireless systems. Meet our team at [Tradeshow] — free compliance consultations. Call today.
Go Life Safety installs BDA and ERRCS systems across Florida. Exclusive system rights. Free assessments. Visit us at [Tradeshow Name] April 28th.

Campaign 2: Display — Geofenced Retargeting (Live + Post)

Display Ads — Venue Geofence

Targeting: 1-3 mile radius of venue | Audiences: Custom intent (fire safety, BDA, building compliance)

Responsive Display Ad Copy:

Go Life Safety — Visit Our Booth
BDA/ERRCS Compliance — Free Assessment
Florida's BDA System Experts
Your building may not be compliant. Florida requires BDA systems for first responder communication. Go Life Safety — exclusive installer. Get a free assessment today.
Meet Go Life Safety at [Tradeshow]. We install BDA and ERRCS systems to keep Florida buildings compliant and first responders safe.

Meta Ads — Tradeshow Campaigns

Meta Ads Account: act_4321426738168873

Phase 1: Pre-Show (7 Days Before)

Ad 1: Compliance Urgency

Objective: Lead Generation | Audience: Florida, 30-65, Interests: Fire Safety, Property Management, Building Codes, Commercial Real Estate
🚨 Is your building BDA compliant? Florida law requires in-building wireless systems (BDA/ERRCS) so first responders can communicate inside your building during emergencies. Non-compliant buildings face: ❌ Failed fire inspections ❌ Fines and penalties ❌ Liability exposure in emergencies Go Life Safety is Florida's leading BDA/ERRCS installer with exclusive system rights. We'll be at [Tradeshow Name] on April 28 — stop by for a FREE compliance consultation. Can't make it? Request a free assessment online 👇 golifesafety.com
Is Your Building BDA Compliant? Free Assessment
Florida requires BDA systems for first responders. Go Life Safety — exclusive installer. Meet us at [Tradeshow].

Ad 2: Authority / Trust

Objective: Lead Generation | Same audience
Florida building owners: Your in-building wireless system deadline is approaching. Go Life Safety has installed BDA and ERRCS systems in hundreds of Florida buildings — from high-rises to hospitals, schools to shopping centers. We hold exclusive installation rights for the most advanced systems on the market. Why building owners choose us: ✅ Free initial compliance assessment ✅ Exclusive system technology rights ✅ Full permitting and AHJ coordination ✅ Ongoing maintenance and monitoring ✅ Florida's most experienced BDA team We're exhibiting at [Tradeshow Name] — come see a live system demo at Booth [#]. 📞 Request your free assessment: golifesafety.com
Florida's Most Trusted BDA Installer | Go Life Safety
Exclusive system rights. Hundreds of buildings protected. Free compliance assessments.

Phase 2: Live Event Geofence (Day Of)

Ad 3: "We're Here" — Geofenced

Objective: Reach / Awareness | Geo: 1-3 mile radius of venue | Budget: $30-$50/day
📍 We're at [Tradeshow Name] TODAY! Go Life Safety is here showcasing our BDA and ERRCS in-building wireless systems. Stop by Booth [#] to: 🔧 See a live system demo 📋 Get a free compliance assessment for your building 💬 Talk to our engineering team about installation timelines Florida requires these systems — let's make sure your building is covered. See you at the show! 👋
Visit Go Life Safety — Booth [#]!
Live BDA system demos. Free compliance assessments. Florida's leading installer.

Phase 3: Post-Show Retargeting (14 Days After)

Ad 4: Follow-Up Retarget

Objective: Lead Gen | Audience: Retarget everyone who engaged with tradeshow ads + website visitors from the event period
Great connecting at [Tradeshow Name]! 🤝 If we talked about BDA compliance for your building, here's your next step: 📞 Schedule your FREE on-site assessment — our team will evaluate your building's in-building wireless coverage and give you a clear compliance roadmap. No pressure, no obligation. Just the facts about what your building needs. Most buildings can be fully compliant within 60-90 days. 👉 Book your assessment: golifesafety.com
Thanks for Visiting! Schedule Your Free BDA Assessment
We met at [Tradeshow]. Now let's get your building compliant. Free on-site assessment.

Budget Breakdown

Tradeshow #1 — April 28 (Single Day)

PhaseDatesGoogle AdsMeta AdsTotal
Pre-ShowApr 21-27$15/day ($105)$15/day ($105)$210
Live EventApr 28$25 (display)$40 (geofence)$65
Post-ShowApr 29 - May 12$10/day ($140)$10/day ($140)$280
TOTAL$270$285$555

Tradeshow #2 — August 19-20 (Two Days)

PhaseDatesGoogle AdsMeta AdsTotal
Pre-ShowAug 12-18$15/day ($105)$15/day ($105)$210
Live EventAug 19-20$25/day ($50)$40/day ($80)$130
Post-ShowAug 21 - Sep 3$10/day ($140)$10/day ($140)$280
TOTAL$295$325$620
Combined Total
$1,175
Both tradeshows
Google Ads
$565
Search + Display
Meta Ads
$610
Lead Gen + Geofence

Technical Setup Checklist

Before Launch — Required

  • Get exact venue addresses for both tradeshows (for geofencing radius)
  • Get tradeshow names (for ad copy)
  • Get GLS booth number(s) if applicable
  • Create a unique UTM-tagged landing page URL for each tradeshow (e.g., golifesafety.com?utm_source=tradeshow1&utm_medium=meta)
  • Set up unique phone tracking numbers (one per tradeshow) via CallRail or similar
  • Ensure Meta Pixel is firing on golifesafety.com (for retargeting audiences)
  • Create Google Ads remarketing audience for "Website visitors during tradeshow period"
  • Upload GLS brand images for display ads (logo, team photo, BDA system photo)

Action Items for Bryan

Prepared by Melleka Marketing for Go Life Safety